Practical, expert-led training to help you create better content, develop effective content strategies and harness the power of AI. Our courses combine theory, real-world examples and hands-on exercises to build skills you can apply immediately.
CONTENT DESIGN
£950 | 2-day courses
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New to Content Design
- Understand the principles of user-centred content design and how it supports better digital experiences.
– Learn how to research user needs and use insights to create clear, accessible and engaging content.
– Develop practical skills in writing, structuring and testing content for different audiences.
– Apply content design techniques to real-world projects through practical exercises.
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Advanced Content Design
- Develop advanced techniques for designing content across complex digital services and products.
– Learn how to use research, data and user insights to improve content decisions.
– Explore content design systems, governance and collaboration across multidisciplinary teams.
– Strengthen your ability to influence stakeholders and embed content design at an organisational level.
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UX Writing
- Understand the principles of writing clear, useful and intuitive content for digital interfaces.
– Learn how to create effective microcopy for buttons, forms, error messages, notifications and user journeys.
– Explore how language, context and user needs influence product content.
– Develop techniques for testing and refining UX writing to improve user experience.
CONTENT STRATEGY
£950 | 2-day courses
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Information Architecture and Navigation
- Understand how users find, navigate and interact with information across digital services.
– Learn how to structure content through effective information architecture and navigation systems.
– Explore techniques for developing sitemaps, user journeys and navigation models.
– Apply user research and usability testing to improve findability and discoverability.
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Content Modelling and Taxonomy
- Understand the principles of content modelling and how structured content supports digital experiences.
– Learn how to design content types, attributes and relationships for scalable content systems.
– Explore taxonomies, metadata and classification systems that improve findability and consistency.
– Develop practical approaches to structuring content for websites, platforms and AI-powered experiences.
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Creating a Content Strategy
- Understand the essential components of an effective, user-centred content strategy.
– Learn how to align content with organisational objectives, user needs and measurable outcomes.
– Develop content audits, governance frameworks, channel strategies and editorial plans.
– Create a practical content strategy that can be implemented across an organisation.
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How Content Design Can Lead the UCD Process
- Understand how content design can shape user-centred design from discovery through to delivery.
– Learn how content designers contribute to research, service design, interaction design and prototyping.
– Explore techniques for using content to define user journeys and identify service improvements.
– Develop the skills to influence multidisciplinary teams and lead user-centred decision-making.
AI FOR CONTENT PROFESSIONALS
£950 | 2-day courses
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Generative AI for Content Designers
- Understand how generative AI is transforming content design and digital experiences.
– Learn how to use AI tools to research, draft, edit and improve content more efficiently.
– Explore practical workflows for combining AI with human expertise, creativity and critical thinking.
– Develop approaches to using AI responsibly while maintaining quality, accuracy and user focus.
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GEO for Content Designers
- Understand Generative Engine Optimisation (GEO) and how AI-powered search is changing content discovery.
– Learn how to structure content to improve its visibility and usefulness in AI-generated answers.
– Explore the role of structured data, entities, metadata and authoritative content.
– Develop practical strategies for making content more discoverable across search engines and AI platforms.
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AI Content Principles and Prompts for Content Designers
- Understand the principles of creating useful, accurate, inclusive and trustworthy AI-assisted content.
– Learn how to write effective prompts for research, ideation, drafting, editing and content evaluation.
– Explore prompt frameworks for maintaining brand voice, accessibility and consistency.
– Develop reusable prompts and workflows to improve content quality and productivity.
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Accessibility for Content Designers
- Understand the principles of accessible content and inclusive digital experiences.
– Learn how to write clear, inclusive and accessible content for diverse audiences.
– Explore accessibility requirements for language, structure, headings, links, forms and digital interactions.
– Develop practical techniques for identifying and improving accessibility issues in content.
VOICE AND TONE
£950 | 2-day courses
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Creating and Using Tone of Voice Guidelines as Content Designers
- Understand the role of tone of voice in creating consistent, recognisable and user-centred communications.
– Learn how to develop practical tone of voice guidelines that reflect brand values and audience needs.
– Explore techniques for defining voice characteristics, writing principles and real-world examples.
– Develop approaches to embedding and maintaining tone of voice across teams and channels.
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Using Tone of Voice in Product Content
- Understand how voice and tone influence user experience across digital products and services.
– Learn how to adapt language to different user needs, contexts and stages of the customer journey.
– Explore how to apply tone of voice to UX writing, notifications, error messages and transactional content.
– Practise creating product content that balances brand personality, clarity and usability.
STORYTELLING
£950 | 2-day courses
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Storytelling for Content Professionals
- Understand the principles of compelling storytelling and how stories influence audiences.
– Learn how to identify powerful narratives, structure information and communicate complex ideas clearly.
– Explore techniques for developing engaging stories across digital, editorial and corporate channels.
– Practise using narrative techniques to create content that informs, connects and inspires.
COACHING
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Content Design and Storytelling Coaching – Individual
- Receive personalised guidance to strengthen your content design and storytelling skills.
– Develop practical strategies to tackle specific content, communication or career challenges.
– Refine your writing, content strategies and narrative approaches with expert feedback.
– Build confidence and develop a tailored action plan for your professional growth.
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Content Design and Storytelling Coaching – Leadership
- Strengthen your leadership skills in content design, storytelling and strategic communication.
– Learn how to build, lead and develop high-performing content teams.
– Develop strategies for influencing stakeholders and communicating complex ideas with impact.
– Explore how to embed content-led thinking and user-centred practices across your organisation.